Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. Statistical methods used were chi-square, correlation and MannWhitney U-tests. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). A group of people who were into the same type of music, they would come together. 22-35. 164-181. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. Register in seconds and access exclusive features. 403-428. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. You need at least a Starter Account to use this feature. 0000045572 00000 n
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Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). We are happy to help. 38 No. Max Yasgur Rented Out His Farm for Woodstock. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. Business Solutions including all features. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. 135,000 plus the potential for a further 7,000. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). According to the CDC, 2.6 million Americans died in . and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. Festival attendance was an important element of frequent festivalgoers' social life. Yes, Statista allows the easy integration of many infographics on other websites. Please create an employee account to be able to mark statistics as favorites. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. 1408-1432. 32 No. This is not essential in music festival attendance. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). As a Premium user you get access to background information and details about the release of this statistic. The Statista "Chart of the Day", made available 85-104. During the pandemic . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? As a Premium user you get access to the detailed source references and background information about this statistic. Research on the event travel career is dominated by sports studies. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . [3] 77-101. Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? Integrating quantitative and qualitative research: how is it done? Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. on two sectors: "Media and Technology", updated Kinnunen et al., 2020). Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. 7-20. 6 No. 6 No. 7-30. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. When I started Four Chords, there were two other big [festivals], he says. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. 1, pp. In, Elevent. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. 64-83. 1, pp. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. 693-711. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. 2, pp. Pearce, P.L. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. (2012) regarding event travel career influence behavior. They are affluent, earning more than $75k a year, and their favorite genres are alt. 4, pp. (July 10, 2020). and Shankar, A. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. 22 No. Big Performer: Ziggy Marley. data than referenced in the text. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. 131 15
555-569. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. world relating to economic and political issues as well as Getz, D. and Patterson, I. The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . ", Leading fee-based festivals in the Netherlands 2019, by number of visitors, Number of festivals in the Netherlands 2012-2020, Number of museum visitors in the Netherlands 2020, by collection type. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. 3, pp. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. 18 No. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. Lamont et al. Regarding the artistic offer, the festival field in Finland can be seen as a thriving context, when hundreds of not-for-profit and for-profit organizations produce artistic content throughout the country (Amberla, 2013). This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). 127-140. Pearce, P.L. Write to Mahita Gajanan at mahita.gajanan@time.com. 19 No. (2008), Does Gender Influence Online Survey Participation? 13 No. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. 439-459. 3-9. Hill, R.L. Smith, W.G. Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. 323-333. Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. 0000004505 00000 n
Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). Available: https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Largest music festivals in the United Kingdom in 2019, by audience capacity, Available to download in PNG, PDF, XLS format, Global live music industry revenue by source 2014-2024, Music industry gross value added (GVA) in the United Kingdom in 2018, by sector, Music industry export value in the United Kingdom (UK) 2018, by sector, Live music attendance in the United Kingdom (UK) 2011-2018, Number of music tourists in the United Kingdom (UK) 2016-2019, Live music event attendance in the United Kingdom (UK) 2015-2018, by tourist type, Live music tourist attendance in the United Kingdom (UK) 2018, by region, Spending generated by music tourism in the United Kingdom (UK) 2016-2019, Music tourist spending in the United Kingdom (UK) 2019, by region, Overseas music tourists: average spending in the United Kingdom (UK) 2011-2018, Full-time jobs sustained by music tourism in the United Kingdom (UK) 2016-2019, Music tourism jobs in the United Kingdom (UK) in 2019, by region, Number of live shows at event venues in the UK and Ireland 2018, by genre, Average attendance at live shows in the UK and Ireland 2018, by genre, Music companies most subsidized by Arts Council England 2023-2026, London music companies most subsidized by Arts Council England 2023-2026, Number of classical music concerts screened in cinemas in the UK 2007-2018, Number of popular music concerts screened in cinemas in the UK 2007-2018, Revenues from pop music concerts screened in cinemas in the UK 2013-2018, Glastonbury Festival in the UK: Ticket prices 2014-2020, Glastonbury Festival: tickets sell-out time 2011-2020, When festival-goers buy tickets in the United Kingdom (UK) 2019, Who festival-goers attend festivals with in the United Kingdom (UK) in 2019, Reasons for attending music festivals in the UK 2019, Most important UK festival initiatives 2019, Opinions on UK festival line-up diversity 2019, When audiences will return to live events after lockdown in the UK and Ireland 2020, Booking live events after COVID-19: refund reassurances UK and Ireland 2020, Safety measures at live events after COVID-19 lockdown in the UK and Ireland 2020, Preferred venue types for events after COVID-19 lockdown in the UK and Ireland 2020, Europe: Opinion on live music streams during the coronavirus lockdown in 2020, Most popular music festivals in Hungary 2022, Italy: number of music festivals per city 2015, Italy: number of music festivals by genre 2015, Interest in the Glastonbury music festival in Great Britain (UK) 2014, by demographic, Highest-grossing music festivals in Latin America 2019, Favorite music genres among music festival visitors in Europe 2016, Brazil: revenue of Lollapalooza music festival 2014-2019, Countries ranked by the number of voted awarded to Spain in the ESC 1961-2021, French residents' intention to go to a festival during summer holidays in 2015, Seating capacity in cinemas Singapore 2020-2021, by major exhibitor, Musical performances number South Korea 2011-2016, Admissions at dance and concertinos events in Italy 2013-2018, Music industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports, waited for the entire line-up announcement to make their purchase, top three most important initiatives to attendees, 37 percent of concert-goers were satisfied with the diversity of acts offered. Get full access to all features within our Business Solutions. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). 1, pp. 28 No. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Our customer base is really eight to 80 [in age], Smiley says. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). [Online]. 16-26. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. 32 No. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. 0000002421 00000 n
The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). 4, pp. At the camping site, people chilled out to the point that they might not even enter the festival area (cf. to incorporate the statistic into your presentation at any time. Free access. 14 No. Cole, S.T. Interviewees' background data is summarized in Table 2. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. "Largest music festivals in the United Kingdom in 2019, by audience capacity." and Lee, U.-I. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. July 10, 2020. 3, pp. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. 23-39. 0000008034 00000 n
1275-1298. If you are an admin, please authenticate by logging in again. I never bothered to count but I attend several hundred gigs a year. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. 362-375. Suomi, K., Luonila, M. and Thtinen, J. You need at least a Starter Account to use this feature. Kelly, J.R., Iannone, N.E. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. 1, pp. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. The third spot is taken up by the Montreal International Jazz Festival. Please do not hesitate to contact me. All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. Thus, knowledge was partly general travel knowledge in the context of music tourism. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. The difference was statistically significant (2=8.77, p=0.003). 18 No. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Furthermore, the practices related to frequent festival attendance might change over time. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. Ultimately, a festivals success comes down to the lineup. Sofia, on the other hand, set targets for her festival attendance. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. 326-338. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. We stuck to our own blueprint and we havent changed a whole lot, he says. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Here's State of Play: Festivals 2019. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. Career studies, on the other hand, concentrate heavily on sports events. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. Li, X. and Petrick, J.F. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. The ideal entry-level account for individual users. 97-113. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Apr 2021 - May 20221 year 2 months. - Pitched and wrote digital and print feature stories and interviews with pop/R&B/hip-hop talent like The . Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. An 18-month hiatus, concerts, festivals, especially during summer travel knowledge in the event travel career most... 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