The decline in exports will is a blow for Kenya, East Africa's richest economy. According to the Kenya Flower Council, the country is the leading exporter of roses to the EU, with a market share of about 38%. The sector was one of the hardest hit by the pandemic, but the European Union (EU) import market has re-opened which has changed the situation. Story continues . A surge in Kenya’s cut flower exports to Netherlands has cemented the country’s position as the second top destination of Kenyan goods. Exports in Kenya decreased to 53162 Million KES in October from 56407 Million KES in September of 2020. Kenya is among the top producers of flowers in the world exporting to over 60 destinations. It has grown in significance to a vibrant flower industry worldwide. The Kenya Export Promotion and Branding Agency (KEPROBA), which launched the strategy with stakeholders, said the strategy will target horticultural exports in China, EU, Britain, Australia, United Arab Emirates, Russia and the U.S. Wilfred Marube, CEO, KEPROBA said the Integrated Marketing Communication Strategy (IMC) between the agency and horticultural sector will … The most recent exports are led by Tea ($1.46B), Cut Flowers ($616M), Refined Petroleum ($347M), Coffee ($243M), and Titanium Ore ($152M). Kenya is becoming one of the main countries exporters to Europe and Asia. Flower exports are one of the top three foreign exchange earners; they … The decline in exports will is a blow for Kenya, East Africa's richest economy. NAIVASHA, KENYA: Kenya’s flower exports have risen to 80 per cent from 30 per cent in the last one month after the crisis caused by the Covid-19 pandemic. However, the second wave of coronavirus could cut exports to these nations further. Kenya's economy largely relies on the agriculture sector. In the previous month, the number of exported cut flowers registered was roughly 8 thousand metrics tons. The decline in exports will is a blow for Kenya, East Africa's richest economy. Between January to May 2017, the total exports rose to 71.9 metric tons. In 2018, the countries that had a largest trade value in exports than in imports of Cut Flowers were Netherlands ($3.33B), Colombia ($1.45B), Ecuador ($852M), Kenya ($616M), and Ethiopia ($232M). The decline in exports will is a blow for Kenya, East Africa's richest economy. Kenya earned $423m from floriculture exports in the first three months of 2018. Explore Visualizations. That figure represents tenfold growth since the 1990s, as investments in infrastructure made large-scale exports possible. A worker packs roses for export. undo Reset visualizations. The first two quarters of the year 2016 had produced 60.074 metric tons. This map shows which countries export or import more of Cut Flowers.Each country is colored based on the difference in exports and imports of Cut Flowers during 2018.. Flower exports are one of the top three foreign exchange earners; they … Tweet on Twitter. While in Ethiopia, the sector earned $280 million in … How are these flowers sold when they arrive in Europe? Zeynab Wandati explains. The Netherlands has been the centre of the cut flower trade for centuries, but countries such as Kenya are challenging this role. Year over year, the value of globally exported flower bouquets rose by 1.8% from 2018 to 2019. The following export product groups represent the highest dollar value in Kenyan global shipments during 2019. The decline in exports will is a blow for Kenya, East Africa’s richest economy. Other sectors like tourism and agriculture are also being battered. Kenya’s flower sector is expected to record reduced Christmas sales in the export market following travel disruptions in Europe after a mutant strain of Coronavirus hit the United Kingdom. It was 10,946 tons in 1988, 86,480 tons (2006) and reached 122,825 tons in 2015. “There is no demand in Europe. Live trees, plants, cut flowers: US$779.4 million (22.6% of total exports) Coffee, tea, spices: $612 million (17.8%) The plunge in exports means jobs are at risk, Tulezi said. The export volume of cut flowers in Kenya increased in May 2020 to 10,2 thousand metric tons. Overall, the value of flower bouquet exports increased by an average 25% for all exporting countries since 2015 when flower bouquet shipments were valued at $7.5 billion. delivered in association with. A key export destination is the UK, which most of the flowers … The sector normally records good sales during Christmas season as more people buy flowers for their loved one during the festivities. Also shown is the percentage share each export category represents in terms of overall exports from Kenya. March 19, 2020 15:54 . According to the Kenya Flower Council, the country exports 70 per cent of its fresh flower cuts to Europe. Flower exports are one of the top three foreign exchange earners; they generated 104 billion Kenyan shillings ($1 billion) in sales in 2019. The most common destination for the exports of Kenya are Uganda ($643M), Pakistan ($575M), United States ($527M), Netherlands ($511M), and United Kingdom ($433M). Kenya’s export of cut flowers for international flower market started to expand in 1990, both in volume and value year by year. Arguably the world’s flower garden, Kenya annually exports tonnes of freshly cut flowers to all corners of the world, especially to Europe. However, with the COVID-19 having already infected more than 182,400 people and killed over 7,100 worldwide, Kenya’s flower farms are now in danger. In 2015, the sub-sector contributed 1.45% to the national GDP while flower exports contributed 1.01% was from the flower industry. According to Kenya Flower Council CEO, Clement Tulezi, several flower farms have already suspended shipping of their flowers to several EU countries, even as the Dutch auction, which is the main market for Kenya’s flower exports has recorded a 50% drop in exports. Flower exports are one of the top three foreign exchange earners; they … Exports in Kenya averaged 31641.73 Million KES from 1998 until 2020, reaching an all time high of 64484 Million KES in March of 2020 and a record low of 9007 Million KES in January of 1999. The success of Kenya's flower industry is attributed largely to members' commitment to meet the highest quality requirements embodied in the Flower Council Flowers and … Written By: Fiona Churu. The Covid-19 pandemic had caused a crisis in the industry. Details from the Kenya National Bureau of Statistics show that flower exports from Kenya are growing from strength to strength. About half of that is sold through the Dutch Auctions. 739. Pandemic: Kenya flower exports dip. The plunge in exports means jobs are at risk, Tulezi said. Kenya’s flower exports have risen to 80 per cent from 30 per cent compared with the previous year in the last month. Due to warm weather and skilful care, in this African country flowers bloom practically every day. Flower exports are one of the top three foreign exchange earners; they generated 104 billion Kenyan shillings ($1 billion) in sales in 2019. Kenyan exports also suffered when in October of last year the EU imposed import taxes on cut flowers from the country, but the levy was lifted on Christmas Day allowing Kenyan producers to … Kenya is one of the leading players in the flower export business, commanding a 38% market share in the European market. Flowers are big business in Kenya and earnings from exports have doubled in the past five years. Kenya’s flower industry risks losing billions in earnings as companies halt exports due to a shortage of documents for facilitating trade with Europe. Other sectors like tourism and agriculture are also being battered. Horticulture sub-sector is one of the top foreign exchange earners for the country generating approximately US $ 1 billion annually. Export markets include the … The year-end sales to Europe alone earned the country $495 million according to EU statistics. Story continues . According to Kenya National Bureau of Statistics in 2014, the flower farming industry earned Kshs 54.6 billion. Kenya's cut-flower industry has blossomed since the 1980s, becoming the third largest in the world, and now holding the biggest market share for exports to Europe. Kenya’s flower exports could soon hit 100 percent following the resumption of international flights after a four-month suspension linked to the COVID-19 pandemic, an official said on Wednesday. As a result, flower farms get fabulous profits. In Kenya, flower exports are among the top foreign exchange earners, along with tourism and remittances. Kenya's flower … FILE PHOTO | NMG. Flower export business in Kenya . Kenya has developed a one-year marketing strategy for its horticulture products with a 10 per cent exports growth target in 2020/2021. The Kenya Flower Council (KFC) is optimistic that production will hit 80 percent by the end of the year as the sector recovers from the crisis caused by Covid-19 pandemic. Kenya’s flower sector is expected to record reduced Christmas sales in the export market following travel disruptions in Europe after a mutant strain of Coronavirus hit the United Kingdom. Share on Facebook. 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